Ford Escape 2020

see below


Styleframes Design


FORD ESCAPE

The new Ford Escape Hybrid

FORD ESCAPE

The new Ford Escape Hybrid

FORD ESCAPE

The new Ford Escape Hybrid

I  had the chance to join the awesome team at Gimmick studio to produce a TV spot for Ford. Together, we built this TV commercial that presents the new Ford Escape Hybrid 2020.

I  had the chance to join the awesome team at Gimmick studio to produce a TV spot for Ford. Together, we built this TV commercial that presents the new Ford Escape Hybrid 2020.

I  had the chance to join the awesome team at Gimmick studio to produce a TV spot for Ford. Together, we built this TV commercial that presents the new Ford Escape Hybrid 2020.

INFOS

About The Project

INFOS

About The Project

INFOS

About The Project

Role | Shading - lighting - styleframes

Client & Year | Gimmick Studio - 2020 

Role | Shading - lighting - styleframes

Client & Year | Gimmick Studio - 2020 

Role | Shading - lighting - styleframes

Client & Year | Gimmick Studio - 2020 

plan05d copy

A TIGHT SCHEDULE

To invent, create and add the final touches

 

The team surfed on a tight schedule -  and we had a lot of fun! We were technical, optimal, and congratulated ourselves every Friday on Whereby with a beer and small talks. The teamwork was awesome!

A TIGHT SCHEDULE

To invent, create and add the final touches

 

The team surfed on a tight schedule -  and we had a lot of fun! We were technical, optimal, and congratulated ourselves every Friday on Whereby with a beer and small talks. The teamwork was awesome!

A TIGHT SCHEDULE

To invent, create and add the final touches

 

The team surfed on a tight schedule -  and we had a lot of fun! We were technical, optimal, and congratulated ourselves every Friday on Whereby with a beer and small talks. The teamwork was awesome!

A TIGHT SCHEDULE

To invent, create and add the final touches

 

The team surfed on a tight schedule -  and we had a lot of fun! We were technical, optimal, and congratulated ourselves every Friday on Whereby with a beer and small talks. The teamwork was awesome!

A TIGHT SCHEDULE

To invent, create and add the final touches

 

The team surfed on a tight schedule -  and we had a lot of fun! We were technical, optimal, and congratulated ourselves every Friday on Whereby with a beer and small talks. The teamwork was awesome!

WE WORKED HARD

And it Showed of! 

 

We had to work some weekends and a couple of evenings -  and the extra hours were worth it! We nailed every shot with the satisfaction of the client.

WE WORKED HARD

And it Showed of! 

 

We had to work some weekends and a couple of evenings -  and the extra hours were worth it! We nailed every shot with the satisfaction of the client.

WE WORKED HARD

And it Showed of! 

 

We had to work some weekends and a couple of evenings -  and the extra hours were worth it! We nailed every shot with the satisfaction of the client.

WE WORKED HARD

And it Showed of! 

 

We had to work some weekends and a couple of evenings -  and the extra hours were worth it! We nailed every shot with the satisfaction of the client.

WE WORKED HARD

And it Showed of! 

 

We had to work some weekends and a couple of evenings -  and the extra hours were worth it! We nailed every shot with the satisfaction of the client.

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STYLEFRAMES

Redesign

STYLEFRAMES

Redesign

STYLEFRAMES

Redesign

 During the production, we had to update the look and the feeling of the spot. Based on the styleframes a co-worker outputted in pre-prod, I created a bunch of new styleframes presented below.

 During the production, we had to update the look and the feeling of the spot. Based on the styleframes a co-worker outputted in pre-prod, I created a bunch of new styleframes presented below.

 During the production, we had to update the look and the feeling of the spot. Based on the styleframes a co-worker outputted in pre-prod, I created a bunch of new styleframes presented below.

PREPRODUCTION

r&d

PREPRODUCTION

r&d

PREPRODUCTION

r&d

PREPRODUCTION

r&d

Below is a bunch of screenshots from early-stage tests, mainly created to validate lights and materials. 

Below is a bunch of screenshots from early-stage tests, mainly created to validate lights and materials. 

Below is a bunch of screenshots from early-stage tests, mainly created to validate lights and materials. 

LIGHTING

Studio Lighting

LIGHTING

Studio Lighting

LIGHTING

Studio Lighting

LIGHTING

Studio Lighting

At first, we mainly tried to focus on studio lighting, and in the end we moved to sun and city lights

At first, we mainly tried to focus on studio lighting, and in the end we moved to sun and city lights

At first, we mainly tried to focus on studio lighting, and in the end we moved to sun and city lights

plan04a
ford_shader_v001 copy
ford_shader_v002
ford_shader_v004
ford_shader_v003
grid_v002 copy
plan03b_base_v1

Animation

Behind the Scenes

Animation

Behind the Scenes

Animation

Behind the Scenes

Yet we used a lot of my work during the styleframing phase, in addition to shading and lighting scenes, I also helped with animation. Here's a few shot the team and I built.

Yet we used a lot of my work during the styleframing phase, in addition to shading and lighting scenes, I also helped with animation. Here's a few shot the team and I built.

Yet we used a lot of my work during the styleframing phase, in addition to shading and lighting scenes, I also helped with animation. Here's a few shot the team and I built.

Ford_Escape_30s_EN_wire_3d_web
Ford_Escape_30s_anim01
Ford_Escape_30s_EN_wire_3dweb
Ford_Escape_30s_gros_gif_04

Credits

Cgi Artist - Maxime Truchon

Production House - Gimmick Studio

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